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  1. A guide to service design

    ... combine people’s desires, technological capability and business aims. The main aim of service design is the formation of an attractive service, based on a real understanding of the customer. To put it simply, design thinking is necessary for creating a product, while service design is essential in generating the impression the customer gets from buying this product. Design thinking is accessible to a layman, as it is connected with a creative mindset and outlook. To be proficient in service design, ...