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  1. The Jobs to Be Done framework for business

    ... to a constant threat of disruptive innovations from the outside. The importance of the jobs theory for industrial enterprises can hardly be overestimated – any innovation in production is accompanied by changes not only to the product, but also to business processes and the business model itself. While a product can be easily copied, it is virtually impossible to copy business processes or corporate culture. That is why Toyota does not shy away from inviting Japanese and US competitors to visit ...

  2. “We hear and value every customer”

    ... set ambitious goals to achieve its customer focus targets, including improving service standards and building its processes and value proposition based on customer feedback. This transition requires a fundamental mindset shift that implies that all business processes are built around customer needs and expectations. SIBUR understands the importance of a customer-centric approach, described as a standalone focus area in the Company’s 2025 Development Strategy. Our task is to offer our customers ...