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  1. Negotiations: lifehacks from the professionals

    Management Workshop: The Art of Negotiations has taken place on the SIBUR Business Practices platform. The speakers shared their experience live during the webinar, presenting success stories from personal experience and insights from academic research, and discussing how the art of negotiation can be leveraged in specific situations. More than 500 participants joined the workshop and had the opportunity to ask the speakers their own questions live. More than business practice “Negotiation is much...

  2. SIBUR has launched the English version of eshop.sibur

    ... platforms, and more demanding audiences with consumers who are sophisticated users of various services. So we had been preparing for quite a long time, and towards the end of 2020 we launched the first pilot phase, which was not yet for customers, but for SIBUR International front managers. We asked them to go through the entire customer journey with actual orders, and from this we received a large amount of feedback. Firstly, additional requirements for the localisation of the interface and solutions,...

  3. The Rubber Market: from Crisis to Growth

    ... managed to redistribute the volume of synthetic rubber to other markets. The market situation was developing quite quickly and required a prompt response from key players. This is explained by Tamas Pusztai, Sales Manager Synthetic Rubbers at SIBUR International’s Vienna Office: “We managed to maintain our position in the key markets and expand into new areas. Although the consequences of the pandemic have been terrible, they have also brought us some new benefits. In particular, the ability ...

  4. SIBUR’s export market strategy

    Interview with Andrey Frolov, Executive Director of SIBUR International. SIBUR started to scale up its international trading about a decade ago in parallel with the design of a new greenfield facility. Today, SIBUR International, SIBUR’s export arm, has four offices in China, an office in Vienna to ...

  5. SIBUR International in China: growing stronger

    ... countries around the world. According to a worldwide McKinsey survey conducted in late 2020, CEOs from all over the world say that capability building is more valuable during the pandemic than ever (80% of respondents). The Chinese division of SIBUR International (SI) was one of the first to take the hit. However, a joint search for solutions and the SI team’s inherent readiness for challenges allowed them to not only survive a deep transformation but also to use the experience gained as ...