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  1. Internet marketing for an industrial brand

    How being transparent and interactive helps drive customer loyalty and attract new business. Himtrust develops new formulations of components required for PU foam and paints and coatings, and tailors formulations to customers’ requests. The company has a 28-year track record, 16 warehouses, and representative offices in Russia and Kazakhstan....

  2. Face up to problems

    We sat down with Denis Eganov, Founder & CEO of Himtrust. – What does Himtrust produce? Tell us a little about your flagship product and how you have diversified your business. – Himtrust initially focused on PU foam components, but in Russia, this market is only growing by between 3% and 5% ...