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  1. Customer focus

    SIBUR develops a systematic approach to collecting feedback. As part of its strategy to improve customer experience, the Company is changing its approach to gathering and processing feedback. Its main new feature is faster tracking and responses to customer needs across all interfaces with SIBUR. In late July, we launched our first automated customer feedback survey, sent out to a customer’s email to follow up on each new order placed via the e-Commerce system’s personal account. Between...