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  1. A guide to service design

    A new method for service design has created unique competitive advantages. – How would you explain the concepts of service design and design thinking? Why is it important to combine these concepts? – Design thinking is a method of creating goods and services, which facilitates the development of creative solutions to complex tasks and fosters innovation, based on customers’ real preferences. The concept of design thinking itself was born in the 1950s, in the USA, triggered by the publication of...