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  1. Crisis management plan: Agile + Digital

    ... team interactions). This allows a company to maintain stability, while at the same time creating new sales algorithms, leading to growth. All the same, as McKinsey experts found during a survey in April 2020 ( Two ingredients for successful B2B sales: Agility and stability ), mastering traditional ideas of “sales excellence” certainly does not automatically mean the sales team is agile. Learning fr om the experience of global companies showed that, while local sales teams set clear, granular targets,...